7 Black Friday Marketing Ideas

Shopping Mall

With the festive season coming up, it is time for you and your team to prepare for Black Friday. From putting together marvellous deals and giveaways to optimising your sales funnel, there is a lot that your company needs to look over. If you don’t know where to start, this article includes 7 marketing ideas that will amaze your customers and increase your company’s revenue.

Black Friday Marketing Ideas

  1. Incorporate social media commerce.
  2. Leverage email marketing + Follow up with customers after Black Friday.
  3. Optimize your website for shopping.
  4. Audit product pages.
  5. Reward loyalty
  6. Provide minimum spend rewards.
  7. Create a sense of urgency.

What is Black Friday?

Black Friday is the day following Thanksgiving Day holiday on the last Thursday of November and is the biggest retail sales day in the United States. It is also when most companies (even your competitors) launch various promotions.

To make the most of this opportunity and stay competitive, your business will need a marketing strategy. These plans are crucial to increasing the company’s revenue and satisfying customers.

1. Use social media

Today, most people turn to social media when looking for, learning and purchasing products. So what better time to join the marketing experts and start incorporating social media into your Black Friday strategy? Social media commerce generated $26.97 billion in sales in 2020, which is forecasted to double to $56.17 billion by 2023.

Use social media platforms like Facebook, Instagram and YouTube to your advantage. All of these platforms provide a path users can follow to make purchases. For example, you might want to run a Black Friday deal on Facebook, where anyone who buys one product receives another for free!

Don’t think you have to run the same promotion across all platforms. You can alter the deals to match the audience of said platform.


  • generate more revenue online
  • Increase followers and brand awareness

Need Help?

If you are new to the world of digital marketing or just need some guidance. Send us a message or book a call now!

Need Help?

If you are new to the world of digital marketing or just need some guidance. Send us a message or book a call now!

2. Leverage email marketing

One of the best things you can do leading up to Black Friday is to start building an email list of possible customers to notify them of upcoming Black Friday deals. One way to collect emails is via pop-up forms like the one in the example.

Make sure to include an incentive! For example, offer the customer 10% off their next purchase just for signing up for your mailing list. Once you’ve built a mailing list, you’ll be able to send personalized content to them. 


  • Using big promotions to gain information and email subscribers, to be able to send personalised emails to keep subscribers past Black Friday
Email Pop-Up Example

Source: Gwen Beloti

Follow up with customers after Black Friday.

How many times have you clicked off a website because it took too long to load? It should take your website to load between two to three seconds, and eCommerce sites should load in two seconds or less. Any longer than this, your bounce rate will skyrocket, with 40% of consumers not prepared to wait longer than three seconds before abandoning the site. Costing you dearly, as 46% of users do not review poorly performing websites.

Characteristically Black Friday causes havoc in stores, and the same can be said for online. You need to make sure that your website is optimised to deal with the high traffic it will experience and not crash or go offline.


  • Optimised website – boosts conversion rates
  • Improved overall functionality all year round

4. Audit product pages

When visitors come to your site, they most likely will be browsing your range of products. Therefore, you should audit product and catalogue pages to see if they provide a pleasing and efficient shopping experience. In your audit, you should make sure to:

  • Look for ways to improve product descriptions with sensory words and SEO keywords to optimise search engine results ranking.
  • Categories your products based on the recipient and purpose; for example, “Gifts for Her/Him” or “Black Friday deals.”
  • Have pictures of your product from a few different angles, so customers can get a clear image of the product and an idea of what it looks like.

Benefits: By auditing your website, you make sure the customers have a pleasant experience on your website and are encouraged to visit again. Just like optimising your website, you should audit the site regularly throughout the year.

5. Reward loyalty

This is your opportunity to show your longtime customers why they love your brand by offering them exclusive deals. Whether it’s through big discounts, giveaways or even freebies in their orders, rewarding your long-term customers for supporting your brand will incentivise them to keep coming back and recommending you.


  • Giveaways + Big discounts – Can be made up of extra stock, helping clear inventory for new products.
  • Brand Awareness – They may praise you for looking out for loyal customers and recommend you to friends and family.

6. Provide minimum spend rewards

Another opportunity to make customers purchase more items is by giving them a reason to do so. You can achieve this by offering a reward if they spend a certain amount. You can do this either by a one-time purchase or have their spending tally up to hit different milestones, similar to how hotels reward you for a certain amount of stays in a year. The reward can be a percentage off their purchase, free shipping, or even gifts.


  • Incentivise customers to spend more
  • Serve as “thank you” for their business and trust

7. Create a sense of urgency

Using human emotions to urge customers to act quickly is a great way to increase sales. With people usually wanting what they can’t have and constantly scared of missing out, this is a sure way to get extra sales. There are several ways to get customers to act immediately:

  • Flash sales – Announced last-minute and only last for a short amount of time
  • Limited stock – Displaying the number of items left when an item is low in stock.
  • Urgency in copy – Using time and stock-sensitive language like “today only” or “they’re going quick.”


  • Can be promoted on social media – Telling people to follow and turning notifications on to know when a flash sale goes live.
  • Increase word-of-mouth marketing – Customers/followers telling friends and family about the deals/and flash sales.

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Black Friday Marketing Tips

Regardless of what strategies you choose to use, always keep these tips in mind:

  • Be organised and create one or multiple calendars to track your Black Friday strategies. Just like you do all year round with your other strategies.
  • When high-traffic holidays roll around, ensure your website and product pages are optimised to handle the demand.
  • Use social media and email marketing to stay relevant to customers all the time.

Implementing any of these strategies will help you boost your revenues and bring joy to your customers.

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