Helping Your Brand
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Social media increases your visibility to potential consumers and clients who may not know who you are or what your company does. Having a social media presence allows you to reach a larger audience in a cost-effective and timely manner. This raises awareness of both you and your company, which ultimately increase sales.

Digital marketing, often known as online marketing, is the promotion of companies via the use of the internet and other types of digital communication to interact with potential clients. This comprises text and multimedia messaging as a marketing channel in addition to email, social media, and web-based advertising. Essentially, digital marketing is any marketing effort that utilises digital communication and content.

Simply put, paid advertising on social media is advertising on social media platforms such as Facebook. Unlike organic advertising, where no audience is directly targeted or paid to post, paid campaigns are intended to get more eyes on the brand through targeted ads to custom audiences. Paid social is an important part of any effective digital marketing plan.

Paid social media advertising is mostly used on platforms such as Facebook, Instagram, Google, Snapchat and TikTok.

SEO is important as it has a multitude of effects on your business. Crutialy, it makes your website more visible, which in turn leads to more visitors and more opportunities to convert prospects into customers.

It also establishes brand credibility and trust, making new traffic more comfortable and willing to visit and interact with your site.

Organic and paid social strategies each have their own advantages and disadvantages. Lets summarise them.

A paid social media strategy is the best way for you to connect to you customers or viewers. It aids you in:

• Reaching a broader audience
• Targeting your ideal customer precisely
• Reaching business targets quicker

Where as an organic social strategy creates a more personal relationship between your brand and its customers or viewers. It helps you:

• Establish and expand your brand’s presence via relatable content where most people spend their time
• Support existing customers so that you have a high customer retention rate
• Gain new customers from content being shared showing what your brand is about

Unfortunately, this comes at the cost of speed. As organic is usually a lot slower to reach business targets, it takes up a lot of time and often a fair amount of experimentation/experience is needed to get it right.

In short, while organic activity is important for relationship development, paid advertising have made pay-to-play a reality on social media.